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SOLSTONE CAPITAL

Project type

Freelance Branding Project

Date

May 2024

Location

San Pedro Garza García, Nuevo León, México

Solstone Capital specializes in Commercial Mortgage Backed Securities, offering long-term loans with fixed rates and unique financing options.

Its visual identity, created with the sans-serif typeface Fontspring Demo, projects a minimalist, clean, modern, and timeless image. Fontspring Demo's simple and clear lines contribute to a sense of freshness and contemporaneity, positioning the brand as innovative and approachable.

The logo, a sun symbolizing movement, represents growth and dynamism, reinforcing the idea of constant progress.

This visual identity, complemented by an elegant color palette ensuring a cohesive and attractive image across all applications, from stationery to digital platforms, conveys a message of modernity, nature, and continuous advancement.

© 2025 by Carolina Rochín

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